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How Bundy Family Law Boosted Client Referrals
How do you grow referrals in family law? Bundy Law started by making the client experience smoother, faster, and more personal, with help from Hona.

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How do you grow referrals in family law? Bundy Law started by making the client experience smoother, faster, and more personal, with help from Hona.
In family law, legal strategy is only half the job. The other half? Helping clients feel supported during some of the most emotionally intense moments of their lives.
Aaron Bundy knows that. And he’s built Bundy Law around a simple principle: the client experience is everything. They shouldn’t have to chase updates, dig through emails, or feel confused about what’s next. They should know where they stand—every step of the way.
“If my dentist can text me appointment reminders, why shouldn’t we offer the same level of service to clients going through divorce or custody battles?”
That mindset led him to Hona. Automating parts of the client experience has made a measurable impact on the way Bundy Law runs.
Bundy’s always improving, especially when it comes to how clients experience the firm.
Before Hona, communication worked, but it was manual. Repetitive. Time-consuming.
Now, it’s easier for clients and more efficient for staff. Nothing gets missed and (more importantly) nothing feels robotic.
And the experience looks like this:
“An informed client has a way better experience. That’s not just a nice-to-have, it’s essential in family law.”
Bundy didn’t set out to reduce calls. But with clients now getting the information they need up front, the number of inbound calls dropped, without compromising client satisfaction.
“Hona’s really reduced our call volume, but that’s not really why we started using it. For us, it’s always been about improving the client experience.”
This automated communication allows Bundy Law to answer client questions before they even ask.
It also means fewer interruptions for staff. More prepared conversations. And time back to focus on actual casework.
Clients don’t have to guess. They don’t feel in the dark. And when they need to sign something, it’s a tap away.
Since rolling out Hona, Bundy Law has seen steady, repeatable improvements across the board:
“We’ve had cases that didn’t go our way, but clients stayed loyal because they knew what was happening the whole way through.”
Bundy Law isn’t using Hona just to automate tasks. They’re using it to deliver an experience that clients remember, and recommend.
“Hona is 10/10. Five stars. And that’s what we’re trying to give our clients.”
Curious how other firms are doing it? Explore more case studies like The Jeffcoat Firm and see what’s possible with Hona.
Don’t miss out on valuable content that can revolutionize your law firm.
With 1,000+ active cases, Impact Disability Law saw repetitive client communication slowing down other tasks. But Impact no longer spends 1 hour on pre-hearing calls. Here's how.
With nearly 1,000 active cases and growing, Impact Disability Law's attorney and staff saw client communication starting to slow things down. Repetitive tasks like updates, pre-hearing calls, and document follow-ups ate into time that should’ve gone toward case prep.
The Impact team needed a way to get all updates and calls done without sacrificing the client experience or the process of building strong cases.
The Impact team integrated their CMS with Hona, letting Hona take over:
They now keep clients informed and prepared every step of the way — without spending hours on repetitive client communication.
While before communication happened manually and without a system, implementing Hona gave the Impact team peace of mind that every client got the right updates at the right time.
“[Hona] really helps us direct communication. It’s just automatically going and that’s less manual work, less things to worry about.”
– Julie Farrar, Director of Operations at Impact Disability Law
Instead of doubling staff to fill in the gaps, the Smallow team scaled more efficiently with Hona in their tech stack. By eliminating the most time consuming day-to-day communication issues, relationship managers have been able to handle 3 times more cases than before.
With Hona in place, Impact Disability Law has seen:
By relying on Hona to automatically send the reminders and updates that keep clients in the loop, Impact Disability Law provides a better client experience and takes on more cases.
75% shorter pre-hearing calls (15 minutes vs. 60 minutes) because videos and updates in the Hona portal answer client questions ahead of time
1,500 hours saved by the team as a whole
68% increase in case volume in less than 1 year of using Hona
When you’ve got high call volume, you might need 10 relationship managers. With Hona, you only need 3. Adam Smallow Injury Lawyers reduced client calls and grew case volume 3x.
At Adam Smallow Injury Lawyers, case volume grew and grew. A great thing! But so did the calls. The relationship managers of the firm constantly felt tied up on the phone, slowing down operations.
The Smallow team needed a way to continue taking on cases without sacrificing responsiveness, client care, or firm efficiency.
Since 2023, the Smallow team has used Hona to:
By prioritizing proactive communication, the Smallow team prevents clients from feeling lost or confused about the status of their case. Relationship managers focus on complex issues related to cases. Routine communication runs in the background instead.
Every client ultimately receives more attention and care, even though the firm handles way more cases overall.
“When you’ve got high call volume, you might need 10 relationship managers. With Hona, you only need 3.”
– Adam Smallow, Owner & Founding Attorney of Adam Smallow Injury Lawyers
Instead of doubling staff to fill in the gaps, the Smallow team scaled more efficiently with Hona in their tech stack. By eliminating the most time consuming day-to-day communication issues, relationship managers have been able to handle 3 times more cases than before.
With Hona in place, Adam Smallow Injury Lawyers has seen:
3x case load capacity by replacing daily client calls with automated texts and other updates
$171,000 saved annually by reducing the need for additional staff
149% increase in case volume since implementing Hona in 2023
Winning cases isn’t enough. This guide shows law firms how to blend AI, automation, and empathy to keep clients loyal and referrals rolling in.
Today, law firms are investing in AI and automation to scale more efficiently. But the ones building long-term loyalty? They’re focused on communication.
Because at the end of the day, clients don’t just remember what you did, they remember how you made them feel.
Retention isn’t about results alone. How you guide and inform clients along the way plays a key role in client retention and referrals.
These aren’t small misses.
When communication breaks down, clients lose confidence. No matter the outcome of the case, if a client feels left in the dark, they’ll walk away feeling uncared for. And with that, retention and referrals disappear too.
The client experience starts long before a case is opened, it begins at intake. And too often, that first impression gets lost to missed calls, long wait times, or clunky forms.
This is where AI can make a real difference for your firm.
Tools like Voice AI can greet every caller immediately, capture key information, and route urgent matters to the right person on your team. That means no voicemail black holes, no frustrating delays, just a fast, helpful response from the start.
It’s a small shift, but it can dramatically improve how potential clients feel about your firm from the first interaction.
But here’s the key: AI is a support tool, not a replacement. The human touch and empathy remains essential for client trust.
If you want to improve your intake process using AI and increase Google Reviews, check out part 1 from Matador Solutions (experts in legal digital marketing).
Clients shouldn’t have to guess what’s going on. That’s where automation and tools like Hona’s client portal can help. When customized well, client portals become communication hubs that help clients feel informed and cared for:
Small, thoughtful gestures go a long way in a profession where communication often feels transactional.The goal is to make automation feel warm and human, not robotic. This builds client trust and keeps them engaged.
There are moments in every client relationship where tone and empathy matter more than speed.
Delays. Sensitive updates. Gray areas. These are not moments to let automation take over. Even a short call or personal note can reinforce trust and show clients that someone’s paying attention. With the every day communications taken care of, your team can spend more time providing personalized support.
But tech alone won’t cut it. Your team still needs the tools, training, and clarity to communicate with consistency and care.
When you combine smart systems with a team that knows how to show up, that’s when you start building real client loyalty.
You don’t need a major overhaul to improve retention. The most effective firms use simple systems that:
This approach reduces client uncertainty, saves your team time, and ensures nothing important slips through the cracks.
How do you grow referrals in family law? Bundy Law started by making the client experience smoother, faster, and more personal, with help from Hona.
In family law, legal strategy is only half the job. The other half? Helping clients feel supported during some of the most emotionally intense moments of their lives.
Aaron Bundy knows that. And he’s built Bundy Law around a simple principle: the client experience is everything. They shouldn’t have to chase updates, dig through emails, or feel confused about what’s next. They should know where they stand—every step of the way.
“If my dentist can text me appointment reminders, why shouldn’t we offer the same level of service to clients going through divorce or custody battles?”
That mindset led him to Hona. Automating parts of the client experience has made a measurable impact on the way Bundy Law runs.
Bundy’s always improving, especially when it comes to how clients experience the firm.
Before Hona, communication worked, but it was manual. Repetitive. Time-consuming.
Now, it’s easier for clients and more efficient for staff. Nothing gets missed and (more importantly) nothing feels robotic.
And the experience looks like this:
“An informed client has a way better experience. That’s not just a nice-to-have, it’s essential in family law.”
Bundy didn’t set out to reduce calls. But with clients now getting the information they need up front, the number of inbound calls dropped, without compromising client satisfaction.
“Hona’s really reduced our call volume, but that’s not really why we started using it. For us, it’s always been about improving the client experience.”
This automated communication allows Bundy Law to answer client questions before they even ask.
It also means fewer interruptions for staff. More prepared conversations. And time back to focus on actual casework.
Clients don’t have to guess. They don’t feel in the dark. And when they need to sign something, it’s a tap away.
Since rolling out Hona, Bundy Law has seen steady, repeatable improvements across the board:
“We’ve had cases that didn’t go our way, but clients stayed loyal because they knew what was happening the whole way through.”
Bundy Law isn’t using Hona just to automate tasks. They’re using it to deliver an experience that clients remember, and recommend.
“Hona is 10/10. Five stars. And that’s what we’re trying to give our clients.”
Curious how other firms are doing it? Explore more case studies like The Jeffcoat Firm and see what’s possible with Hona.
Online reviews significantly influence potential clients deciding whether to hire a law firm.
Online reviews significantly influence potential clients deciding whether to hire a law firm. While strong ratings clearly support search rankings, their importance reaches beyond simple SEO advantages. Positive client testimonials improve credibility, client trust, and overall business success.
People facing legal challenges look for reassurance that their attorney choice is sound. Client reviews provide quick validation that the law firm has successfully supported others in similar situations.
Potential clients often make quick judgments based on reviews, reinforcing the importance of regular client feedback.
A law firm’s brand goes far beyond logos or slogans. It reflects how clients experience the service provided. A steady stream of positive online testimonials contributes significantly to the firm’s perceived reputation.
Online visitors deciding on legal representation usually face stressful or emotional situations. Positive reviews reassure these prospective clients, increasing the likelihood they’ll choose your firm.
Client feedback is more than promotional material—it’s a tool for improvement. Reviews can highlight areas where the firm excels, as well as areas needing attention.
Encouraging satisfied clients to leave reviews shouldn’t be complicated. Simple, consistent strategies can yield significant results:
Managing online reviews involves actively responding to feedback, both positive and negative:
Beyond the direct SEO boost, consistent and positive client reviews deliver broader business benefits:
A strong collection of authentic reviews does more than merely enhance online rankings—it shapes client perceptions, boosts conversions, offers strategic business insights, and strengthens long-term firm success.
Large Language Models (LLMs), like ChatGPT and Bing Chat, have significantly changed how people search for and consume information online.
Large Language Models (LLMs), like ChatGPT and Bing Chat, have significantly changed how people search for and consume information online. Law firms aiming for maximum visibility in these emerging channels need an updated strategy. One effective technique is to adopt the IndexNow schema. This structured method of informing search engines and AI systems about new or updated website content ensures your firm stays current in real-time indexing.
IndexNow is an open protocol developed to speed up content indexing by search engines. Instead of waiting for web crawlers to eventually discover your website updates, IndexNow lets you actively notify major search engines like Bing and Yandex each time your website content changes.
In practical terms, once your law firm publishes a new article, blog post, or practice area update, the IndexNow protocol immediately sends an automated notification. This approach helps your content appear quickly in relevant searches, keeping your information timely and accurate.
Law firms thrive on accuracy and immediacy. Potential clients frequently search online for precise and timely legal information. A delayed or outdated presence in search results can harm credibility. By adopting IndexNow schema, your firm ensures:
Implementing IndexNow schema is straightforward. Here are practical steps to help your law firm begin using this protocol effectively:
Today, prospective clients often use conversational AI to quickly access legal information. IndexNow schema puts your firm’s content front-and-center within these emerging platforms. When someone uses ChatGPT, Bing Chat, or similar tools to inquire about legal topics you cover, your timely indexed content becomes readily accessible.
This proactive approach can lead directly to increased website traffic, heightened credibility, and improved chances of client acquisition. It positions your law firm as an authoritative source actively engaging with evolving digital technologies.
Law firms aiming to thrive in a digitally driven legal industry must stay responsive to technological changes. The IndexNow schema offers a practical way to achieve this, positioning your practice ahead of competitors slower to embrace innovation. As the role of AI and LLMs grows, proactive strategies like IndexNow help your law firm stay at the forefront of client engagement and digital visibility.
Stay proactive, get indexed quickly, and ensure your law firm is prominently featured whenever and wherever potential clients seek legal answers.